1. Keeping The Customer You Already Have

    Sometimes companies are so focused on getting new customers, that they forget to work at keeping the customers they already have. Never is this more apparent than when they make it difficult for an existing customer to stay with them, than for a new customer to join. Digicel has created…


  2. Thoughts On Poetry

    When I was younger, I hated poetry. I also disliked writing in general, but that’s another story. In retrospect, I think the reason for my antipathy was because poetry was presented as something to learn, to understand, and to explain. You had as a child to learn complex forms…


  3. Put Your Money Where Your Mouth Is

    "Step up to Digicel 4G". "Value Every Megabyte". We can't get through the day without being bombarded by either of our telecoms providers, touting how extraordinary or valuable their respective networks are. Except they are not. A day doesn't go by where I don't have a WhatsApp message delayed, or…


  4. You're Such A Great Failure

    "You're such a great person, he shouldn't have left you". How often have you heard those words uttered as comfort after a break-up? As well intentioned as the statement is, it can be unknowingly hurtful. Instead of focusing the person's mind on the issues that contributed to the failed relationship,…


  5. On Sympathy

    "It's not such a big deal". "You're over reacting". "You're making excuses". "You shouldn't feel that way". When an individual is criticised for showing emotion, being irritated or otherwise upset by something which affects them, it will prompt one of two reactions. The first is anger; anger at the unsympathetic…